#FACEBOOK BUSINESS MANAGER HOW TO#

You can also decide in detail what users can and can’t do within each resource: for example, you can allow certain users to publish content on pages, others to handle messages, and others to be responsible solely for the ad account. If you are in charge of a company or agency’s Business Manager, you can use your business email address to add users to your account and to assign them access to the various resources. Managing usersįacebook Business Manager provides a single, secure place to manage users and their access to resources: Facebook pages, Instagram profiles and Facebook ad accounts. Let’s have a look in more detail at the various functions of Facebook Business Manager. The main functions of Facebook Business Manager Separate your professional activities from your personal account on Facebook.Create custom audiences to reach with advertising campaigns.Manage users, roles and permissions for different pages and company profiles in one place.What is Facebook Business Manager used for? As we’ll see in more detail later on, it has various functions that allow you to: You are a business or agency and need to assign roles and permissions to different employees or partners for managing Facebook resources (ad accounts, pages and profiles).You are an advertising agency managing your clients’ ad accounts or pages.You manage multiple ad accounts and multiple Facebook pages or Instagram profiles.

#FACEBOOK BUSINESS MANAGER HOW TO#

It is designed for freelancers, businesses and marketing agencies, and we recommend learning how to use it if you fall into one of these categories, particularly if:

Facebook Business Manager is the free management tool that Facebook (now Meta) provides to businesses to administer Facebook pages, Instagram profiles and advertising campaigns.

Facebook business manager